Role: Strategy, UX/UI
Timeframe: 6+ months
Team: DM//Russell Songco, Design//Prakash Nair, Product//Horace Chan, Content//Rebecca Martinez, UXR//Michael Beebe, Eng//Daiwei Liu, PPM//Adam C. Johnson

Permissions For Facebook Gamers

Allow players to seamlessly play any games while feeling in control of their privacy when unlocking deeper gaming experiences.

Problems

  • Unnecessary friction in the flows. Meta and developers are spending big in ads, and 40% of those investments dead-end on a consent screen. The screen today is heavy on verbiage and quite intimidating. Nothing about the screen invites you to play a casual game.

  • Players are agreeing to FB data usage in every game Terms of Service screen.

  • Games are asking for permissions they don’t need.

  • TOS screen doesn’t sell the ‘why’.

  • Too many choices before someone knows what the game is and why to ‘invest’ their data.

The existing user flow (shown here from an organic entry point) leaves much to be desired. The TOS screen must be accepted for every new game.

Explorations

Some of the early iterations explored themes and weight of the feature. How assertive do we want to make this and are we considering the players that are very low intent-they probably don’t want to be faced with a full takeover when the intention is simply to explore the library of games.

Consent Standards

Our consent standards align with all global regulations. All consumer facing products must pass the consent standards review prior to launch.

Strategy and solution

The final solution was to show the takeover if the player comes in via an ad (which shows intent to play) and condense the entry point as a banner on the game feed. Declining the terms will land the player in the feed.

Game developers often ask for permissions that are not classified as essential, yet the are required for the game to perform better. In such instances we show the extended permissions as a bottom sheet whenever an API call is made from the game.

Its important that the player is able to access their privacy settings within the game or outside in the feed.